First off, let’s start with answering “What the heck even is branding photography?!”
Branding photos are the images that represent YOU and your business. The photos you use to post on Instagram, on your website, or the front page of that course you’re creating.
Your logo, color palette, fonts, messaging and photography all contribute to your audience’s experience with your brand and you want that experience to be clear, cohesive, and AMAZING right?! That is why we encourage business owners to get branding photography done because it helps elevate your business SO much.
But here are a few things you might not know about a branding session…
1. Branding Photos Create A Great First Impression
With so many businesses running their stuff on social media, your first impression to new clients needs to be WOW and stand out for your ideal client to even follow you. With there being so many people in the online space & so many different options,w e want to make sure we make the BEST first impression we possibly can. Branding photos provide a cohesive look for your feed and website that will encourage new audience members to engage, make you look more professional & can create an initial trust with your audience.
2. Branding Photos Can Help You Connect With Your Audience On A Deeper Level
People want to see YOUUU, business and building a brand is based on YOU and who you are. So, people want to see your beautiful face. When you do a branding session, not only are your photos great quality but your audience now gets to see your face, which helps them connect your content to being an actual HUMAN and not another robot spammer online. Branding photos help you reach that human to human connection with your audience, which then helps create a deeper trust and connection, which then means your audience will want what you are offering vs someone they don’t connect with. And you can also show off your personality within your branding session, which just creates a whole other layer of connection with your audience.
3. Branding Sessions Are 100% Tax Deductible
Now, of course I am no tax accountant but branding sessions are considered a business expense. A business expense is TAX DEDUCTIBLE, so do what you will with that information. If I were you I would go ahead and book that branding session to help elevate your business to the next level, especially with the new year coming up, because it does have that extra quirk of being a write off and can also boost your business SO MUCH.
Let me know if this was helpful & if you are going to book your branding session soon! If you want to book with me, you can do that HERE.
I developed a guide specifically for me and my clients to ensure a successful branding shoot. Grab my free list of ‘must have shots during a branding session’ to make sure you cover all the bases! Click here to download!
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