First off, let’s start with answering “What the heck even is branding photography?!”
Branding photos are the images that represent YOU and your business. The photos you use to post on Instagram, on your website, or the front page of that course you’re creating.
Your logo, color palette, fonts, messaging and photography all contribute to your audience’s experience with your brand and you want that experience to be clear, cohesive, and AMAZING right?! Here’s a few reasons why branding photos can help you level up your brand’s communication and ultimately, your business.
I hate to break it to ya, but your audience wants to see YOU and the face behind the business. They want to know who they are following on social platforms, not just the business name. Some solid shots of that gorgeous face of yours will let your audience know exactly who’s behind the content.
Connection and trust! That bomb photo of you working with your matcha on a messy table? Someone out there is going to relate to that story. Once your audience feels a connection with you, they’ll start to build trust. Once they trust you, they’ll want to invest.
Your first impression to new clients needs to be WOW. Branding photos provide a cohesive look for your feed and website that will encourage new audience members to engage.
Branding photos show your audience your craft, why you are the expert and what sets you apart. Even though there might be 20 other people out there doing the same thing as you, YOU are what sets your business apart..so show it!
Consistency is key! Your look should be consistent across all platforms and devices, right?
Make posting on social media easier and more efficient. Instead of mustering up the energy to take one selfie, edit it, and post it..why not plan a week’s worth of content in the same amount of time? When you have a gallery of branding photos to use for posting, it not only saves you time, but makes your life so much easier so that you can focus that extra energy on your business.
Here are just a few of the places you can use branding photos:
- Instagram/Facebook posts
- Instagram stories
- All over your website: blog posts, about page, product pages, service pages, etc.
- Your online courses and toolkits
- In your email blasts and newsletters
- Zoom meetings
- Profile pictures/linkedin
- Business cards
- The list goes ON!
I developed a guide specifically for me and my clients to ensure a successful branding shoot. Grab my free list of ‘must have shots during a branding session’ to make sure you cover all the bases! Click here to download!